"History is bunk," said Henry Ford, and to a certain extent he was right. When it comes to banking, the past isn't nearly as important to you as the things your financial institution is doing today and what it will be doing in the future to serve you. Still, there are some intangible benefits that can come from peeking into the past.
When you bank with us, it’s a benefit that can best be described as knowing that the cumulative savvy derived from well over a century of service to our area is at your disposal. It’s also knowing that your bank has a long, steady record of innovation and leadership --- one you can rely on to continue in the years to come. For the purpose of substantiating these statements, and to satisfy the curiosity of the history buffs among us, here's a brief profile of our past.
We launched the area's first bank affinity group in 1988, the Ambassador Club, and it continues to offer a wide variety of activities, trips and events for the 1,500+ folks age 50 and better which constitute its membership. More recently, we were the first to offer supermarket banking convenience in Muscatine with the opening of our Econofoods office in 1990, a service which we migrated in 2001 to our Super Bank in Muscatine’s Hy-Vee supermarket. Today, we’re the only financial institution in Muscatine that offers in-store banking. Setting the trend as a leader in technology, we were among the first in the area to offer ATM cards, and later debit cards.
As our customer base continued to grow beyond our traditional market footprint, we opened our Wilton Banking Center in 2006. Two years later, we replaced our temporary facility with a modern, new full-service banking building --- one with the unique approach of combining a nationally-franchised eatery (Subway) with a bank under the same roof.
Over the years, as technology advanced, we've taken advantage of the opportunities it presented to enhance and streamline customer service. Results have included an in-house data processing center, ATMs, 24 hour telephone banking and loan application lines, internet banking, online bill paying, and mobile banking. As we move forward into the future, you can count on us to continue delivering the best in banking service, using a combination of both traditional branch delivery systems as well as emerging technology, in order to provide you with a truly one-of-a-kind banking experience.